The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Moving Image / Single
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 45.00
Shot on iPhone | USHER | Apple Music Super Bowl LV
Agency: TBWA\Media Arts Lab / Los Angeles + Cartel + TRAFIK + HPLA
Client: Apple
Category: Artist / Brand Collaboration
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Lime Studios
Client: Apple
Category: Use of Licensed Music
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Craft / Animation
Points: 45.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Special Effects / Single
Points: 45.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Production Design
Points: 45.00
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Production Design
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Long Form Video / Single
Points: 45.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Long Form Video / Single
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Craft / Art Direction
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Packaging / Sustainable
Points: 22.50
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in IP & Product Design
Points: 22.50
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in Design
Points: 22.50
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna
Category: Craft / Art Direction
Points: 21.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Animation / Single
Points: 21.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Craft / Writing
Points: 21.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Direction / Single
Points: 21.00
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Moving Image / Single
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Direction / Single
Points: 21.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Cinema Advertising
Points: 21.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Direction / Single
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Film & Video for Good
Points: 21.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Use of Drama
Points: 21.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Innovation / Execution in Film
Points: 21.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Products for Good
Points: 10.50
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 9.00
The Black Grammy
Agency: TBWA\Chiat\Day LA / Los Angeles + The Recording Academy
Client: The Recording Academy
Category: Branded Entertainment for Good
Points: 9.00
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna
Category: Film
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Cinematography / Single
Points: 9.00
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway
Category: Public Relations
Points: 9.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Film
Points: 9.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Film
Points: 9.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Branded Content
Points: 9.00
The First Wheelchair Ballkid
Agency: Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client: Mastercard
Category: Design for Good
Points: 9.00
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Craft / Art Direction
Points: 9.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Music Videos
Points: 9.00
Winnie-The-Pooh: The Deforested Edition
Agency: TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client: Who Gives a Crap
Category: Public Relations for Good
Points: 9.00
The iconic playlist
Agency: TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client: Mercedes-Benz France
Category: Brand Partnerships
Points: 9.00
The Invincibles
Agency: TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client: Apple
Category: Technology as a Creative Tool
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Special Effects / Single
Points: 9.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Creative Effectiveness / CSR
Points: 4.50
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd.
Category: Experiential / In-Person Events
Points: 4.50
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Cinematography / Single
Points: 3.00
Let Nature Do The Job
Agency: HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Cinematography / Single
Points: 3.00
The iconic playlist
Agency: TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client: Mercedes-Benz France
Category: Online / Branded Podcast
Points: 3.00
The Invincibles
Agency: TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client: Apple
Category: Technology for Good
Points: 3.00
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation
Category: Radio & Audio for Good
Points: 3.00
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation
Category: Craft / Use of Technology
Points: 3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Moving Image / Single
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Apple
Title:
Shot on iPhone | USHER | Apple Music Super Bowl LV
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Animation
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Production Design
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Production Design
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Art Direction
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Packaging / Sustainable
Award:
2024 Design Gold Pencil
Points:
22.50
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in IP & Product Design
Award:
2024 IP & Product Design Gold Pencil
Points:
22.50
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
22.50
Client:
Moderna
Title:
Ashe Versus
Category:
Craft / Art Direction
Award:
2024 Pharma Silver Pencil
Points:
21.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Moving Image / Single
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinema Advertising
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Film & Video for Good
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Innovation / Execution in Film
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Products for Good
Award:
2024 IP & Product Design Silver Pencil
Points:
10.50
Client:
Apple
Title:
The Waiting Room
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
The Recording Academy
Title:
The Black Grammy
Category:
Branded Entertainment for Good
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Moderna
Title:
Ashe Versus
Category:
Film
Award:
2024 Pharma Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
HandsAway
Title:
Decoding Women
Category:
Public Relations
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Waiting Room
Category:
Film
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Another Birthday
Category:
Film
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Another Birthday
Category:
Branded Content
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
The First Wheelchair Ballkid
Category:
Design for Good
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Craft / Art Direction
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Who Gives a Crap
Title:
Winnie-The-Pooh: The Deforested Edition
Category:
Public Relations for Good
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Mercedes-Benz France
Title:
The iconic playlist
Category:
Brand Partnerships
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Invincibles
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Creative Effectiveness / CSR
Award:
2024 Creative Effectiveness Bronze Pencil
Points:
4.50
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Experiential / In-Person Events
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
HORNBACH Baumarkt AG
Title:
Let Nature Do The Job
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Mercedes-Benz France
Title:
The iconic playlist
Category:
Online / Branded Podcast
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Apple
Title:
The Invincibles
Category:
Technology for Good
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Radio & Audio for Good
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Craft / Use of Technology
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
